April 3, 2020
A consumer journey map is a visual representation of your consumers’ experiences with your brand. Whether it’s understanding what keywords are mapped...
March 19, 2020
Being data-driven refers to the incorporation of data, or information that is stored and rooted in numbers and fact, into an individual or...
Data-driven marketing sounds like a buzzword, but it is arguably the most important enhancement to traditional marketing tactics in recent history....
March 17, 2020
Digital analytics in the marketing context refers to the tools used to analyze and report on marketing data collected through the digital channels on...
March 3, 2020
In today's world, we hear a lot about digital "this" and technological "that", and there are obvious job opportunities related to the internet. But...
Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools is...
February 18, 2020
June 20, 2019
Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...
May 3, 2019
March 27, 2019
This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here.