Blog

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance...

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Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

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Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and...

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This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here

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In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...

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The Performance Marketing Association defines Performance Marketing as,

online marketing and advertising programs in which advertisers pay...

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Whether you’re a CMO or a paid search manager, you have KPIs that are directly tied to customer acquisition. If you’re a growth marketer or an...

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Ad Fraud & Programmatic Advertising

Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences...

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[This blog is inspired by an eBook we published analyzing Nordstrom's online holiday strategy - for more insights and takeaways, download the...

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