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Last week, Shawn went through the importance of creating custom channels and remarketing lists.

In our final installment of this series Shawn talks...

There are literally thousands of marketing tools available today. Each one is designed to help a marketer execute, automate, or track something.

Last week Tyler Foxworthy, Chief Scientist at DemandJump, talked about his lectures at SIAM’s upcoming annual convention.

This week Tyler dives into ...

Last week’s videos took a look at connecting your other Google accounts like AdWords or Webmaster and using Google tags effectively. This week Shawn...

Last week, we released parts 2 and 3 of our 9 part Google Analytics series with DemandJump Co-Founder and Chief Strategy Officer, Shawn Schwegman....

Last week we launched part 1 of our Google Analytics series with DemandJump Co-Founder and Chief Strategy Officer, Shawn Schwegman. This week we’ll...

Today kicks off our 9 part Google Analytics series with DemandJump Co-Founder and Chief Strategy Officer, Shawn Schwegman.

We hear the phrase “Predictive Analytics” thrown around a lot these days, but what does it really mean? At its core, predictive analytics is the...

Many marketers struggle to identify and prioritize opportunities because they do not have the analytical tools to quantify the value of traffic...