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Erica Kempf

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Software as a Service (SaaS) companies use a variety of business models, depending on what they provide and who their target audience is. All of them...

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SaaS marketing in general can present some challenges, but promoting a new SaaS company can be especially tricky. We’ve put together some of the SaaS...

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Let’s be honest, there are thousands of individual marketing tools out there, and trying to list the best five that will work for every business is...

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Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently...

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Why Does PBM Matter?

August 15, 2022 Erica Kempf

Pillar-Based Marketing (PBM) is a new method that DemandJump has pioneered for planning, writing, and structuring the content on a business's...

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We often hear that content is king, and with companies using content marketing seeing 30% higher growth with 15% lower customer acquisition costs...

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Content marketing is one of the oldest and still most commonly used forms of advertising for businesses to connect with customers and get the word...

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Pillar-based marketing (PBM) is a marketing strategy where you create pillars of related content based on exactly what your potential customers are...

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A pillar page is a huge part of your overall content development, so knowing how to create one is very important to your entire SEO pillar plan. The...

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In content marketing, a pillar page strategy is a way of developing and organizing your content, so it reflects what your customers are looking for...

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