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Pillar-based marketing (PBM) is a marketing strategy where you create pillars of related content based on exactly what your potential customers are...

A pillar page is a huge part of your overall content development, so knowing how to create one is very important to your entire SEO pillar plan. The...

In content marketing, a pillar page strategy is a way of developing and organizing your content, so it reflects what your customers are looking for...

It’s easy to get focused on the details of search engine optimization (SEO) and struggle to see the bigger picture when it comes to pillar page...

Content marketing is chock full of buzzwords and lingo that can be hard to understand. Let’s take a look at content categories, also referred to as...