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Erica Kempf

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Pillar-based marketing (PBM) is a marketing strategy where you create pillars of related content based on exactly what your potential customers are...

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A pillar page is a huge part of your overall content development, so knowing how to create one is very important to your entire SEO pillar plan. The...

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In content marketing, a pillar page strategy is a way of developing and organizing your content, so it reflects what your customers are looking for...

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It’s easy to get focused on the details of search engine optimization (SEO) and struggle to see the bigger picture when it comes to pillar page...

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Content marketing is chock full of buzzwords and lingo that can be hard to understand. Let’s take a look at content categories, also referred to as...

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