Blog

Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently...

Pillar-Based Marketing (PBM) is a new method that DemandJump has pioneered for planning, writing, and structuring the content on a business's...

We often hear that content is king, and with companies using content marketing seeing 30% higher growth with 15% lower customer acquisition costs...

Content marketing is one of the oldest and still most commonly used forms of advertising for businesses to connect with customers and get the word...

Pillar-based marketing (PBM) is a marketing strategy where you create pillars of related content based on exactly what your potential customers are...

A pillar page is a huge part of your overall content development, so knowing how to create one is very important to your entire SEO pillar plan. The...

In content marketing, a pillar page strategy is a way of developing and organizing your content, so it reflects what your customers are looking for...

It’s easy to get focused on the details of search engine optimization (SEO) and struggle to see the bigger picture when it comes to pillar page...

Content marketing is chock full of buzzwords and lingo that can be hard to understand. Let’s take a look at content categories, also referred to as...