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Erica Kempf

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Software-as-a-Service (SaaS) companies are continuing to take off right now, with around 25,000 SaaS companies established and lots of projected...

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Digital marketing is the perfect fit for a Software-as-a-Service (SaaS) business. Since SaaS products are used in the digital landscape, focusing on...

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A shelf full of books have been written about how to market a company, and content marketing is often mentioned as essential, no matter the business...

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Software as a Service (SaaS) companies use a variety of business models, depending on what they provide and who their target audience is. All of them...

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SaaS marketing in general can present some challenges, but promoting a new SaaS company can be especially tricky. We’ve put together some of the SaaS...

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Let’s be honest, there are thousands of individual marketing tools out there, and trying to list the best five that will work for every business is...

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Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently...

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Why Does PBM Matter?

August 15, 2022 Erica Kempf

Pillar-Based Marketing (PBM) is a new method that DemandJump has pioneered for planning, writing, and structuring the content on a business's...

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We often hear that content is king, and with companies using content marketing seeing 30% higher growth with 15% lower customer acquisition costs...

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Content marketing is one of the oldest and still most commonly used forms of advertising for businesses to connect with customers and get the word...

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