Blog

Erica Kempf

Recent Posts

We often hear that content is king, and with companies using content marketing seeing 30% higher growth with 15% lower customer acquisition costs...

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Content marketing is one of the oldest and still most commonly used forms of advertising for businesses to connect with customers and get the word...

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Pillar-based marketing (PBM) is a marketing strategy where you create pillars of related content based on exactly what your potential customers are...

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A pillar page is a huge part of your overall content development, so knowing how to create one is very important to your entire SEO pillar plan. The...

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In content marketing, a pillar page strategy is a way of developing and organizing your content, so it reflects what your customers are looking for...

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It’s easy to get focused on the details of search engine optimization (SEO) and struggle to see the bigger picture when it comes to pillar page...

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