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Software-as-a-Service (SaaS) companies are continuing to take off right now, with around 25,000 SaaS companies established and lots of projected...

Digital marketing is the perfect fit for a Software-as-a-Service (SaaS) business. Since SaaS products are used in the digital landscape, focusing on...

A shelf full of books have been written about how to market a company, and content marketing is often mentioned as essential, no matter the business...

Software as a Service (SaaS) companies use a variety of business models, depending on what they provide and who their target audience is. All of them...

SaaS marketing in general can present some challenges, but promoting a new SaaS company can be especially tricky. We’ve put together some of the SaaS...

Let’s be honest, there are thousands of individual marketing tools out there, and trying to list the best five that will work for every business is...

Selling Software as a Service (SaaS) can feel like a totally different beast. From a marketing point of view, there’s a lot that’s done differently...

Pillar-Based Marketing (PBM) is a new method that DemandJump has pioneered for planning, writing, and structuring the content on a business's...

We often hear that content is king, and with companies using content marketing seeing 30% higher growth with 15% lower customer acquisition costs...

Content marketing is one of the oldest and still most commonly used forms of advertising for businesses to connect with customers and get the word...