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Jordan is a member of DemandJump's Marketing Team. As Inbound Marketing Manager, he gets excited about bringing helpful information to masses and solving problems with the right combination of technology and creativity.
Recent Posts by Jordan Ehrlich:
by Jordan Ehrlich, on April 19, 2019
Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: Propeller) Travel: $7 Retail: $10 Consumer Goods: $22 …
Read Storyby Jordan Ehrlich, on April 19, 2019
You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing that by the number of new customers you acquired as a result …
Read Storyby Jordan Ehrlich, on April 19, 2019
Customer Acquisition Strategy refers to the approach a business takes to reach new consumers and convince them to buy their product or service. A good customer acquisition strategy leverages data to understand consumer behavior …
Read Storyby Jordan Ehrlich, on April 3, 2019
The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you name it. While this might sound …
Read Storyby Jordan Ehrlich, on March 27, 2019
This is 1 of 8 performance marketing tips shared by Cameron McAllister. View the full video here. Customer courneys are cross-channel Consumers don't buy after one well-placed ad. They usually are exposed to your brand across …
Read Storyby Jordan Ehrlich, on March 21, 2019
In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman (DemandJump's Co-Founder and Chief Strategy Officer). Transcription provided below …
Read Storyby Jordan Ehrlich, on March 14, 2019
The Performance Marketing Association defines Performance Marketing as, online marketing and advertising programs in which advertisers pay marketing companies (a.k.a. affiliates or publishers) when a specific action is completed; such …
Read Storyby Jordan Ehrlich, on February 20, 2019
What is landing page experience? A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to estimate how relevant and useful your website's landing page will …
Read Storyby Jordan Ehrlich, on February 17, 2019
What is ad relevance? Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad relevance is one of the three components of quality score, and …
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