March 21, 2019
In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...
February 20, 2019
A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...
February 18, 2019
Relatively self-descriptive, ad relevancerefers to how closely your ad’s content relates to the keywords you bid on. Ad...
February 12, 2019
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...
February 6, 2019
According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”
December 17, 2018
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As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...
September 17, 2018
Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of...
August 21, 2018
In the modern world, agile is better than big.
In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning”...
August 7, 2018
This summer’s hottest trend? Digital privacy.
July 20, 2018
If you just heard about DemandJump you may be wondering,