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How To Calculate Customer Acquisition Cost
April 19, 2019 •Jordan Ehrlich
You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and...
Read MorePerformance Marketing 101: Comprehensive Guide
April 3, 2019 •Jordan Ehrlich
The main principle of performance marketing is simple. You only pay for marketing performance - in the form of ad clicks, lead gen, conversions, you...
Read MoreIn this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...
Read MoreThe Performance Marketing Association defines Performance Marketing as,
Read Moreonline marketing and advertising programs in which advertisers pay marketing...
Improving Landing Page Experience to Decrease Ad Costs
February 20, 2019 •Jordan Ehrlich
What is landing page experience?
A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...
Read MoreAd Relevance
February 18, 2019 •Jordan Ehrlich
What is ad relevance?
Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...
Read MoreComponents of Quality Score
February 12, 2019 •Jordan Ehrlich
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and how...
Read MoreWhat Does a High Quality Score Indicate?
February 6, 2019 •Jordan Ehrlich
According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”
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