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Ad Fraud & Programmatic Advertising

Programmatic advertising created the opportunity for marketers to achieve huge reach and target audiences with...

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As the rate of innovation increases, marketers across all industries are forced to continually identify their biggest...

Last week, we discussed the impact of poor ad placement on the consumer experience. We addressed advertisers’ ability to create three categories of...

Last week we touched on

• The terrible performance of today's display ads
• The low standard that digital marketers now accept as the norm

According to a 2018 SmartInsights report,the average click-through rate across all ad formats and display ads online is just 0.05%. And according to ...

In the modern world, agile is better than big.

In 2016, Benjamin Gilad & Magnus Hoppe published “The Right Way to Use Analytics Isn’t for Planning”...

[This blog is inspired by an eBook we published analyzing Nordstrom's online holiday strategy - for more insights and takeaways, download the ebook ...

This summer’s hottest trend? Digital privacy.

If you just heard about DemandJump you may be wondering,

Speak the language of your target audience - in person and on the internet. That’s the only way they will know what you sell.