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Dan Mochel

Dan Mochel

Dan Mochel is a data-driven marketer, specializing in content and product marketing. He is currently living in Indianapolis attending Butler University.

Recent Posts by Dan Mochel:

by Dan Mochel, on April 19, 2019

Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and took a hard look …

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Topics:Data ScienceMarketing AnalyticsMarketing OperationsMarketing ManagementMarketing Attribution

by Dan Mochel, on February 28, 2018

One of the toughest aspects of any marketers job is understanding the impact their marketing spend on revenue. For decades, marketers have been unable to know precisely when and where …

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Topics:Data ScienceMarketing Attribution

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