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If you’ve paid attention to the world of marketing over the last 10 years or so, you’ve heard “content” a lot. “Content is king” is regularly thrown...

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Digital marketing is all about connecting with your audiences on the internet. One of the best ways that marketers have found to connect to do this...

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For successful content marketing, there are few things more important than creating a thorough content plan. Putting in preparation and foresight can...

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Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools...

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Each channel wants to take credit for these conversions.

Have you ever dug around channel performance reports only to feel like the numbers didn’t...

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In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance...

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Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

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Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed,...

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