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If you’ve paid attention to the world of marketing over the last 10 years or so, you’ve heard “content” a lot. “Content is king” is regularly thrown...

Digital marketing is all about connecting with your audiences on the internet. One of the best ways marketers have found to communicate with their...

For successful content marketing, there are few things more important than creating a thorough content plan. Putting in preparation and foresight can...

Digital analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools is...

Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

Performance marketing refers to online marketing and advertising programs in which advertising partners are paid when a specific action is completed,...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

You can determine your customer acquisition cost by adding all costs associated with your customer acquisition efforts (marketing costs) and dividing...