Blog

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information...

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My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I...

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When it comes to success in marketing, you need to be creative, but you also need to ensure you're achieving a positive ROI. That can be easier...

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Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline...

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Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...

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Marketing professionals measure leads, conversions and ROI using attribution models, such as single-touch, last-touch or linear attribution. A...
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Mobile attribution refers to tracking the customer journey from discovery to conversion across mobile devices, such as smartphones and...

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In the world of creative writing, there’s a common phrase tossed around in workshops that might sound grim to an outsider: “Kill your darlings.”...

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