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Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

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In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

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Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than...

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Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information for...

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Filter to Get to the Most Actionable Data

At DemandJump, we tend to err on the side of giving you more data, as opposed to less. Because of this, you...

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When it comes to success in marketing, you need to be creative, but you also need to ensure you're achieving a positive ROI. That can be easier said...

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Offline attribution is a marketing term that refers to the act of connecting digital and traditional marketing efforts to “real-life”, offline...

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Before getting on my soapbox and telling you why you should start using a data driven multi-touch attribution model, let me first start by saying...

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Marketing professionals measure leads, conversions and ROI using attribution models, such as single-touch, last-touch or linear attribution. A custom...
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