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Marketing strategies are all about customer engagement, plain and simple. You’ve mastered  your brand and spent months researching consumer needs and...

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Mobile devices have surpassed every other device, including television, as the primary medium where Americans spend their time and attention. Apps...

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Digital marketing is a strategy where many roads all lead customers to the same destination. Whether it’s social media, email, or paid search ads,...

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Your business undoubtedly benefits from the leads you gain, but it is ultimately sustained by the sales you close. This reality highlights the...

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Sales attribution is at the core of any sales manager’s work, allowing them to accurately forecast sales during a given period.

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Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process of a...

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From one year to the next, sales will certainly vary. Sometimes it will be so slight you barely notice and other times it will be so dramatic that it...

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What is Lead Attribution?

September 14, 2020 DJ Team

As a marketer, you understand that it's important to enjoy a positive ROI on your efforts, but how do you know when you're succeeding? Where are...

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What Are Lead Sources?

September 14, 2020 DJ Team

Generating leads is at the heart of any successful sales and marketing operation. Ensuring that those leads are driving revenue and that you are...
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