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With so many attribution models to choose from, it can be hard to know which one is best for your business. But the honest answer is, there isn't...

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In the world of marketing, there are a lot of words and phrases that get thrown around that might sound confusing at first - marketing attribution...

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What is Attribution in Digital Marketing?

Marketing attribution refers to the science of analyzing marketing touch points leading to a website...

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What is attribution?

March 27, 2020 DJ Team

The Oxford Dictionary defines Attribution as "the action of regarding something as being caused by a person or thing". The term went from...

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A term like marketing attribution modeling may sound a little scary. You may be wondering “Do you need an advanced data science degree to...

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Eric Schmidt is one of the world’s richest people. He has a net worth of about $14.7 billion dollars in early 2020, and has run one of the most...

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Each channel wants to take credit for these conversions.

Have you ever dug around channel performance reports only to feel like the numbers...

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Marketing Attribution Defined

Marketing attribution refers to the science of assigning credit to the marketing touch points that influenced a...

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Let’s be honest. Your analytics tool may have been state-of-the-art when you first started using it, but when was the last time you sat down and...

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In this video, you'll hear 8 pieces of performance marketing wisdom your dad forgot to tell you about - unless your dad is Shawn Schwegman...

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