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If you want to compete, you have to know what you’re up against. Choosing keywords for SEO includes knowing what keywords your competitors are...

My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I...

Whoever said, “Don’t sweat the small stuff,” clearly wasn’t involved in digital marketing. Ensuring that the content you create for your website...

Once you’ve finally conceptualized, written, and published content on your website, it may feel easy to pat yourself on the back and call it a...

Choosing the best keywords for a website can be a little like choosing an outfit for a big event. You generally know what you need to cover, but...

Keyword research is a process of finding out what terms people use to search for products and brands like yours online. Whether you’re marketing a...

About a month ago, Google so kindly warned the SEO community that beginning sometime in 2021, additional metrics will be incorporated into their...

Five Types of Consumers in Marketing

Marketing strategies of the past have largely relied on a one-size-fits-all approach where the most important...

A pillar page topic cluster is a way of organizing content so that all of the topics that are related to the original page, or pillar page, are...