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In this article we will define DJ Score and show you how it can be used alongside or in replacement of Search Volume.

In the days of social media, businesses are left ditching their old marketing strategies and turning toward digital media. Everywhere you go on the...

No matter which sector or industry vertical you’re marketing for, search engine optimization, or SEO, is essential. If you don’t understand the...

Choosing keywords for your SEO strategy isn’t just about understanding your industry, or even your competitors. Keywords only drive business for your...

Google Trends is a free data exploration tool that lets marketers better understand what audiences are interested in and curious about, in real-time....

If forecasting was easy, everyone would trust the weather report and no one ever would have bought an eight track player. Instead, it’s more often...

Producing quality content is a great way to reach your target audience, but is very time consuming. It is important to ensure the content you are...

Content marketing can come in a variety of forms, but the main focus of each tactic is to speak to an audience and capture their attention. Website...

For many marketers, it’s a million-dollar question: “How do I optimize web content?” It would be great if the answer was “set it and forget it,” but...