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70% of marketers say that search engine optimization (SEO) marketing is more effective than pay-per-click (PPC). This is because the process of SEO...

With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it. However,...

Marketers today love personas. Creating a writeup of the “ideal” member of each audience segment can lead us to believe we know exactly what members...

This topic has been at the hands of business for ages. There has been major differences between marketing and sales over the years. Some would ask...

If you want to succeed in digital marketing, you have to be ready to adapt quickly when changes come your way. So it makes sense that our industry is...

This blog was written by Bridget Johnston, a contributing guest blogger from Pattern89.

We don’t have to tell you. Times certainly have become...

Insights, by definition, give you a window into something you might not otherwise have known about. Consumer insights, therefore, utilize data so you...

Whenever you create a marketing campaign, it’s important to track how well it does. Doing so will allow you to more successfully develop future...