February 18, 2019
Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...
February 12, 2019
This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and...
February 6, 2019
According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”
January 10, 2019
July 17, 2018
Speak the language of your target audience - in person and on the internet. That’s the only way they will know what you sell.
February 21, 2017
A few months back, Jeremy Waite, a strategic marketing evangelist at IBM, creatively showed an audience at Martech Europe that not all marketing...
January 16, 2017
With Valentine’s Day and Mother’s Day right around the corner, online flower delivery brands are gearing up for the busiest time of year.
July 21, 2016
Part 1 and Part 2 looked at the basics to keywording, and Part 3 brings everything together.
July 14, 2016
Keywording is an important aspect of any strong content marketing strategy. Here at DemandJump, Brennan Walker, Marketing Analyst and Head Client...
July 7, 2016
Today marks the beginning of our newest series, Keywording with Brennan. In this series our, Head Client Success Manager, Brennan Walker will...