Blog

Ad Relevance

February 18, 2019 Jordan Ehrlich

What is ad relevance?

Relatively self-descriptive, ad relevance refers to how closely your ad’s content relates to the keywords you bid on. Ad...

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This is part of a series of blogs intended to help marketers improve Quality Score and drive down CPCs. For more information on Quality Score and...

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According to Google, “The more relevant your ads and landing pages are to the user, the more likely it is that you'll see higher Quality Scores.”

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Speak the language of your target audience - in person and on the internet. That’s the only way they will know what you sell.

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A few months back, Jeremy Waite, a strategic marketing evangelist at IBM, creatively showed an audience at Martech Europe that not all marketing...

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With Valentine’s Day and Mother’s Day right around the corner, online flower delivery brands are gearing up for the busiest time of year.

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 Part 1 and Part 2 looked at the basics to keywording, and Part 3 brings everything together.

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Keywording is an important aspect of any strong content marketing strategy. Here at DemandJump, Brennan Walker, Marketing Analyst and Head Client...

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Today marks the beginning of our newest series, Keywording with Brennan.  In this series our, Head Client Success Manager, Brennan Walker will...

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