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Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process of a...

3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble...

As people keep adapting to hybrid work and other changes in virtual spaces, the marketing world does not stop turning. Marketing teams need to get...

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than...