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Marketing leads that generate sales will make or break a business, however critically important for marketers is to fully understand the process of a...

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3 Steps to Measure Offline Marketing

Nearly a decade ago, John Wanamaker famously said “Half the money I spend on advertising is wasted; the trouble...

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As people keep adapting to hybrid work and other changes in virtual spaces, the marketing world does not stop turning. Marketing teams need to get...

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Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

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In order to truly know how your marketing efforts are stacking up, you need to understand where your customers are coming from and which ads,...

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Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex than...

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