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When you know what people are searching for, the ball’s in your court. You can create content specifically to satisfy what your target audience is...

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....

Attribution tracking is often talked about in intricate terms using marketing jargon. And then there's technical jargon, which is more complex...

Marketers have been making guesses and assumptions for as long as their teams have existed. There has never been a single source of information...

My name is Zach Treon, Enablement Manager at DemandJump. Everyday, I work with our customers to get the most out of the DemandJump Platform and I...

In DemandJump's Keyword Profile Dashboard, you see all your search data in one place. This dashboard has all your paid and organic performance...

Knowing if you have a good customer acquisition cost can be hard. Here are a few CACs benchmarked across a variety of industries. (Source: ...

What is landing page experience?

A component of your keyword's quality score, Google defines landing page experience as, "A measurement [used] to...