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Why is Content Important in Digital Marketing?
July 8, 2022 •Tamzin Walters
Digital marketing encompasses all of the online activities undertaken to promote your business. From hiring influencers to creating email campaigns...
Read MoreHow Do You Develop a PBM Strategy?
June 14, 2022 •Tamzin Walters
First things first: what is PBM? This stands for “Pillar-Based Marketing,” an alternative to Account-Based Marketing (ABM). The ABM approach to...
Read MoreHow Much Does DemandJump PBM Cost?
June 13, 2022 •Tamzin Walters
So you’ve heard about Pillar-Based Marketing (PBM)and are curious how much it will cost you to implement this new style of content marketing. Does...
Read MoreWhat is a Page Cluster?
April 26, 2022 •Tamzin Walters
What is a page cluster? If you’re asking this question, you’re probably also wondering: what is a content cluster? What is a topic cluster? Great...
Read MoreWhat Should a Pillar Page Contain?
February 18, 2022 •Tamzin Walters
So you’re ready to write your first SEO Pillar page. You’ve sat down to make a pillar page template, but suddenly realize, wait, what should I be...
Read MoreHow Do You Write a Pillar Page?
February 18, 2022 •Tamzin Walters
Have you heard the buzz about SEO Pillar pages? This approach to content marketing is helping people get on the first page of search engines in a...
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