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Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...

With the digital transformation failure rate reportedly as high as 70%, many businesses may wonder if a digital transformation is worth it. However,...

Before the Internet and the World Wide Web, sending mail involved paper and envelopes, taking a photo required film, and shopping meant going to a...

For the first ever Traffic Titans Report, DemandJump’s research team analyzed four brands that drive more than 1,000,000,000 annual visitors every...

Julie Lyle, the former CMO of Walmart, recently addressed an audience of ~250 CEO’s and CMO’s at the TCC Retail Showcase in the Louvre in Paris.

A few months back, Jeremy Waite, a strategic marketing evangelist at IBM, creatively showed an audience at Martech Europe that not all marketing...

Memorial Day will be here before you know – and with it, the barrage of eager shoppers flocking to every outdoor leisure sale under the sun.  

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Bicycle season is fast approaching as sporting goods scramble to make up for a slower holiday season. The NRF reports holiday sporting goods sales...

Diet and exercise brands get serious about winning new customers at the start of the New Year. Millions of Americans are making resolutions to eat...

When it comes to digital marketing, traffic is everything.