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Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What...

Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...

Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message...

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend...

What a year for marketing it’s been. 2020 threw everyone for a loop, from the moment we stepped out of our offices thinking we’d be in quarantine...

Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing...

Look to 2020 as a testament of how rapidly content marketing strategy (and everything else, for that matter) can be turned on its head. We saw...

Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the...