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Digital marketers use marketing attribution to capture data about the effectiveness of their overall marketing campaigns and how each individual...

Revenue attribution, also called marketing attribution, is an important form of data collection that marketers utilize to gain key insights about...

Creating meaningful connection with your customer-base is difficult with so much noise and distraction in the digital space, clamoring for...

Are you interested in a rapidly growing field with huge opportunities for growth? Consider the content strategist career path. Content marketing...

Consumer research is the process by which businesses track and analyze patterns of consumer behavior from the first clickthrough to the initial...

Great content and a great user experience don’t just work together—some might argue they’re even the same thing.

Marketers and business owners often turn to metrics such as open rates, bounce rates, and clickthrough rates to measure content quality. But is...

If you’ve ever been a parent, sister, brother, uncle, aunt, or best friend, then you probably know your friends and family pretty well. You know...

Attribution rate is the metric that measures the ratio between your overall page visits and the number of attributed visits. An attributed visit...

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...