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If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...

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Let’s talk superheroes for a brief moment. Oliver Queen, also known as the Green Arrow, owns a quiver full of trick arrows, with each one designed...

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Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...

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Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

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Why SEO Matters

February 11, 2021 DJ Team

Imagine this: you’re new in town and your stomach is telling you that it’s time to chow down on some grub. You don’t want fast foods and standard...

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In order to climb the ladder of success for your business, you must know about your business’ competition. You have to know what your competitors...

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Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What...

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Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

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An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

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When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...

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