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In the next few years, we’re going to see many businesses investing heavily in content—and other, smaller businesses using it to whatever degree...

It should come as no surprise to anyone that good marketing often comes from good writing. From blog writing to video scripts to ebooks to case...

A content marketer is tasked with the role of playing mediator between the business they represent and the interests of a specific audience—and...

Building and distributing engaging content to an online audience can be intimidating. When you consider all of the forces at play, like who makes...

In today’s job market, it can be difficult to find employment in any industry—but luckily there are plenty of entry level jobs to help you find a...

Imagine you’re a business owner in the 1950s. You’ve decided to invest in a new billboard on a busy street in town promoting your drug store. It...

Measuring digital marketing effectiveness has become something of a double-edged sword. On the one hand, marketers have access to more reliable...

2020 was a long, strange year. The COVID-19 pandemic shut down many small businesses and forced many others to pivot quickly to work-from-home...

So, you’ve been creating content like crazy. You’re writing blogs. Making videos. Designing up beautiful infographics. You’ve stockpiled it, and...

Marketing is a wild world, isn’t it? Whether you’re a pro who does it every day, or a business owner who’s trying to  manage it all by yourself,...