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Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...

Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...

Imagine this: you’re new in town and your stomach is telling you that it’s time to chow down on some grub. You don’t want fast foods and standard...

In order to climb the ladder of success for your business, you must know about your business’ competition. You have to know what your competitors...

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What...

Digital marketing attribution has proven to be one of the most significant challenges facing marketers today. While marketers have no shortage of...

An attribution model isn’t something you build with rubber cement and paint. Rather, it’s the process a marketing team sets up to determine which...

When first learning about attribution, the phrase “wholesome attribution” can be a little confusing. This doesn’t refer to the moral or physical...

Readers want your content to be good—they really do. We tend to imagine our audiences as fickle, suspicious, unlikely to invest in the message...

There are a few key differences between B2B (that is, business to business) and B2C (business to consumer) marketing. B2B sales, for example, tend...