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The phrase “a penny for your thoughts” doesn’t really apply to marketers; we’d do almost anything to know what our audience is thinking! If we...

Traditional marketing methods are slowly losing significance, transforming content marketing into the new normal. Tracing the norm, content is...

In today’s highly digitized world, content is truly the king of marketing. It's arguably the most effective means to drive engagement, and it also...

Apple is taking large measures to protect user’s data and activity in light of increasing privacy concerns. Users are becoming more protective of...

Content marketing has been a high-return focus for many businesses, and the push for it over the last couple of years reflects how consumers want...

Content is the holy grail of any marketing strategy. Well-written, attention-grabbing content introduces prospects to your brand. It sets you...

It’s that time again—the cursor is blinking on the page and the screen is white and blank, ready for some words. We’ve all faced writer’s block...

There are many different types of content marketing and it can be confusing to keep them all straight. Facebook posts, blogs, eblasts, websites,...

There’s a lot of content out there for consumers to wade through and it can be a struggle to figure out how to create quality content that stands...

All content serves one purpose: to connect with your audience. In marketing, this means connecting with your customers and prospective customers....