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SaaS is an acronym that stands for Software as a Service. As it applies to marketing, SaaS is just a term to describe the kind of product or service...

Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries. To put it...

As businesses start to put a focus on digital technology, there has been a growth in demand for business-to-business (B2B) Software as a Service...

Do you have an idea for a business-to-business (B2B) Software as a Service (SaaS) company that can solve pain points in a particular industry? Great!...

Creating a successful Software as a Service (SaaS) business model requires significant research, time, money, and hard work. Don’t let that scare you...

As a B2B SaaS company, your ability to get your software into the hands of other businesses is essential to success. Expanding your customer base...

Software as a Service (SaaS) companies use a variety of business models, depending on what they provide and who their target audience is. All of them...

There are no two ways about it, SaaS marketing is just different. For one, SaaS marketers have to think seriously about adding customer value at...

Over the past 20-plus years, the explosive growth of the software-as-a-service (SaaS) industry has posed a unique challenge. How do you market a...

SaaS marketing in general can present some challenges, but promoting a new SaaS company can be especially tricky. We’ve put together some of the SaaS...