Blog

Josh Daugherty

Recent Posts

At DemandJump, we know a couple of things to be true. First, we know that 91% of the internet’s content—good, bad, or otherwise—is never seen by...

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Think about the last time you were on a company’s website. What brought you there? Were you looking for general information about a topic?...

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If you’re reading this, then it’s not too far-fetched to assume you’re exploring the idea of becoming a SaaS marketer. We’re also guessing that...

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Love it or hate it, marketing is an essential component of success for companies of virtually any size and across countless industries. To put it...

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There are no two ways about it, SaaS marketing is just different. For one, SaaS marketers have to think seriously about adding customer value at...

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Over the past 20-plus years, the explosive growth of the software-as-a-service (SaaS) industry has posed a unique challenge. How do you market a...

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If you’re part of a software-as-a-service (SaaS) marketing team, then you know the importance of identifying the right strategies to attract, engage,...

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Generally, the goals of marketing include things like increasing brand awareness, generating and qualifying leads, and increasing customer...

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Software-as-a-service (SaaS) providers have unique marketing needs, largely due to the nature of their business. This is a product of the unique ways...

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If you’re interested in driving more traffic to your company’s website—especially potential customers who may be ready to buy—then you’re going to...

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