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Consumer research is the process by which businesses track and analyze patterns of consumer behavior from the first clickthrough to the initial...

Great content and a great user experience don’t just work together—some might argue they’re even the same thing.

Marketers and business owners often turn to metrics such as open rates, bounce rates, and clickthrough rates to measure content quality. But is...

If you’ve ever been a parent, sister, brother, uncle, aunt, or best friend, then you probably know your friends and family pretty well. You know...

Attribution rate is the metric that measures the ratio between your overall page visits and the number of attributed visits. An attributed visit...

Multi Channel Funnels are a feature of Google Analytics, created to help marketers understand the gap between the performance of paid marketing...

If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...

Let’s talk superheroes for a brief moment. Oliver Queen, also known as the Green Arrow, owns a quiver full of trick arrows, with each one designed...

Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry...

Most businesses are tracking click-through conversions, where a user clicks an ad or other link, gets to your website, and makes a purchase or...