The Sports and Outdoors industry is frothy with new entrants and competitors attempting to win market share from more traditional players. If you’re reading this, you might even be one of those brands. Luckily for you, you’ve come to the right place.
REI dominates the outdoor category, both as a brick and mortar retailer and a skilled eCommerce player. We wanted to learn more about REI’s customer acquisition engine, so we loaded their website and several competitors into our Traffic Cloud™ software to learn more about how REI was leveraging digital marketing to acquire customers and engage their communities. Check it out and let us know what you think.