Lessons from Nordstrom's digital holiday strategy

Holiday sales for Nordstrom during 2017 climbed to 2.5 points above 2016’s already impressive sales numbers. This lift was driven in part by Nordstrom Rack, but also by charging sales online - the company currently sits at #16 on the Internet Retailer 2018 Top 1000. Nordstrom has a great brand, but brand awareness alone doesn’t drive record holiday quarters.

The team at Nordstrom is one of the best we have seen when it comes to acquiring new customers online. For this research brief, we’ll dive deeper into how Nordstrom uses digital channels to generate online sales, and highlight benchmarks and opportunities for you to make 2018 your best holiday season yet.

Key Takeaways:

• Use data analysis to inform digital marketing decisions
• Target your audience through powerful affiliates and remarketing
• Learn how to give consumers an authentic social experience
• Identify the valuable channels early to capture audience when you want them