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2018 Paid Search Guide to Double Customer Acquisition with Google

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Nine out of every ten AdWords accounts we audit are not delivering new customers and revenue at the speed or scale they should be.

But we don't blame the marketers. The complexity of search marketing data and the sheer amount of search queries per day make it impossible for a human to understand the whole picture. 

Luckily, we can help. Brennan Walker is a strategic marketing advisor at DemandJump, and he's scaled 35+ AdWords accounts from unexceptional to extraordinary. He has a knack for crushing revenue expectations, maintaining a healthy ROAS, and delivering new business for eCommerce brands, B2B companies, Pharma, and more.

Here's what you'll walk away with:

  • The critical building blocks of any Paid Search marketing strategy (that most people are not doing)
  • 3 types of campaign goals that must be addressed before any Paid Search decisions are made
  • The can't miss steps to invigorating your underperforming Paid Search strategy
  • Lessons learned: horror stories and major takeaways from 3 years of Paid Search excellence

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