With more than 40 years of combined experience, Life Settlement Advisors (LSA) is a leader in the life settlement industry. A life settlement, which provides life insurance policyholders the opportunity to sell their policy to a third-party investor—often for more money than surrendering their policy—is a relatively unknown option for both policyholders and wealth managers.
Because of this, informing clients and prospects about how life settlements work is a significant portion of what LSA does. They strive to be a voice of confidence and assurance, educating their clients and leads about the process of selling a life insurance policy so they can make the best decision for their financial future.
Life Settlement Advisors has long been dedicated to innovation in marketing. At a time when many of their competitors were still advertising on daytime television and using more traditional approaches to marketing, LSA realized that educating and lead nurturing with quality content was critical to developing a full sales funnel.
They became an early adopter of content marketing and had been developing innovative blog content and white papers—ranging from lifestyle pieces to educational articles about life settlements—for well over five years before they came to DemandJump. They had a wealth of solid, educational content and over 45 Page One rankings.
Life Settlement Advisors came to DemandJump with three primary goals.
Life Settlement Advisors leveraged DemandJump’s customer success and content teams to accomplish these goals. Here’s how we did it.
In under two months, Life Settlement Advisors saw a triple-digit increase in Page One rankings! Here are the details.
A total of twelve net new pieces of content were published over the course of six weeks. As a result, Life Settlement Advisors increased their Page One rankings from 46 to 119 rankings. That’s a 158% increase in Page One rankings in just a month and a half!
The results don’t stop there. In addition to Page One rankings, Life Settlement Advisors’ organic market share increased substantially. They currently hold a higher market share than each of their competitors by well over 100 keywords.
Most importantly, these results are netting a positive result on LSA’s business. According to Leo LaGrotte, president and CEO of Life Settlement Advisors, they’ve seen a significant increase in call volume, particularly among policyholders.
DemandJump is the number one marketing strategy platform that shows you the exact content to create to increase Page One rankings and drive outcomes. No matter who your customers are, DemandJump can help you identify the top topics, keywords, and questions they care about so you can write content that educates, dazzles, and delights. Get started today!