Sure, everyone knows you need content for your website—that’s a no-brainer. The real question is, what content should be on a website? Really, all forms of website content need to work together to delight and engage your target audience. That means your website should at least have:
If you’re able to create a network of effective website content, you’ll increase your rankings and lead generation in no time. Naturally, this is more complicated than it sounds.
But don’t worry, DemandJump’s got you covered. We made this short guide to website content best practices, so you can ensure that your website is ready to wow your audience!
We even threw in a few good website content examples for you to reference.
Before we dive into the examples, let’s review the three dominant types of website content:
Now that we’ve discussed the different types of web content, let’s review some examples of content done right.
Ultimately, the best written content:
Take a look at DemandJump’s “SEO Pillar” landing page, for example. Using the DemandJump platform, we were able to source SEO-driven keywords to ensure that our content provides true informational value to our target audience by answering the exact questions they are searching for.
This resulted in an extremely powerful piece of content that educates readers, is attractive to search engine algorithms, and neatly explains DemandJump’s value proposition. With the addition of appealing graphics and a strong website design, our “SEO Pillar” landing page earned a spot on page one of Google.
No one enjoys spending time on websites that have nothing to look at but text. However, this doesn’t mean your website should be chock-full of graphics spread about haphazardly. Good website design requires balance. Too much imagery causes distraction, while a website lacking visuals comes off as dull and uninspired.
To create eye-catching visual web content, it’s important to develop a cohesive set of style guidelines and really nail down your visual identity. For example, DemandJump’s dominant brand colors and minimalist design style are consistent throughout our website.
Once you have your style guideline locked in, you can begin designing your visuals! Here you can see how DemandJump’s visual guidelines have been applied to our “Content Marketing” landing page.
Last, but not least, it’s time to dazzle your audience with audio and video! Just like visual content, effectively including audio and video on your website requires balance and lots of planning. Too many annoying video pop-ups or sound effects will drive away potential customers in seconds. Additionally, creating a quality video is an expensive, time-consuming venture. There’s no point in wasting your time and resources creating a bunch of videos that will distract your audience. In short, don’t over do it.
When adding audio or video content to your website, here are a few things to keep in mind:
For example, DemandJump created a whole separate resources section of our website that includes a page dedicated to our podcast. The DemandJump podcast, Page One or Bust, features our Chief Content Officer and CEO as they meet with industry leaders and SEO experts to discuss their experiences in the marketing world. Not only does this podcast provide entertaining and valuable information, but it’s also located in a spot that makes sense for our website and our audience.
In reality, content can make or break a website. But creating great content doesn’t have to be stressful—DemandJump makes sure of that. As the most comprehensive free content writing tools for SEO, our platform seamlessly assembles the world’s search data to tell you exactly what content to write, what keywords to include, what videos to produce, and more. We’re here to help you reach page one. Let’s conquer content together!