Marketing is a wild world, isn’t it? Whether you’re a pro who does it every day, or a business owner who’s trying to manage it all by yourself, the fact is that things are constantly changing.
Best practices go in and out of style, new means for marketing are popping up constantly, and there’s always something new to learn. And while that’s all fun and interesting, sometimes you just want marketing that works.
Content marketing has been around for a while, but it takes time. And if you’re not familiar with it, it’s easy to get lost while you’re trying to navigate it. Let’s look at some standard content marketing methods that are tried and true.
Content marketing wears a lot of hats. It impacts a lot of parts of your business—some directly, and others a little more indirectly. Regardless, content plays an important role in your digital marketing plan and shouldn’t be passed up. Here are just a few areas where it matters.
There are loads and loads of different types of digital marketing, and it feels like there are more being added every day. And for every one that’s added, there’s another that’s going defunct. Digital marketing encompasses a lot of things, including content marketing, but even content marketing uses various different platforms and formats to tell a story. In fact, many types of digital marketing are content marketing.
These different types of content marketing help accomplish different goals.
If you’re new to creating content and don’t know where to start, you’ll likely want to look at some of the more popular types of content that exist today. There’s a fairly safe bet when you’re getting started that these will draw some kind of attention. That said, if you try them out and don’t see the kind of reaction you’re hoping, it may mean your audience simply isn’t there to see it, so you’ll want to find them elsewhere. Content marketing is very much about trial and error, trying new things, and adjusting appropriately.
Social media is easily the most popular type of content. Think about it: millions upon millions of users log into social media platforms every single day. It’s an easy way for them to interact with you, and vice versa.
Case studies are also popular, because they let your audience see the way your business helped someone else who is in their situation. This is a key way to set yourself up as a leader and authority in an industry.
Finally, highly produced videos are a top form of content. While it’s easy to shoot and edit a video on your phone, it doesn’t mean it’s of the highest quality. Consider getting a proper audio system (even a lavalier mic works wonders) and a tripod to start.
Eventually, you may want to invest in a proper camera. But also keep in mind that most modern smartphones can shoot high-quality video. As long as you have a smartphone and a genuine message, video is within reach for your brand.
DemandJump’s Instant Consumer and Competitive Insights show you where you are winning and where you are losing to your competitors around any topic. The platform will point out gaps and opportunities to take traffic share, and with one-click SEO-optimized content outlines, you’ll save time in the process.
Save over 50% of your time while creating better content - that ranks!