Software as a Service (SaaS) marketing is challenging for two reasons:
With how difficult SaaS marketing can be, it’s easy to lose sight of the big picture. Sometimes, it’s better to get back to basics rather than trying to reinvent the wheel. And what’s more fundamental than focusing on your customers’ needs and how, exactly, your SaaS product meets and exceeds them?
In this article, we’ll cover why both small and enterprise-level businesses rely on SaaS marketing tools. We’ll also show you tools for discovering exactly what challenges your ideal customers are facing, so you can present yourself as their solution. Let’s dive in!
SaaS technology refers to ready-to-use application software that is hosted in the cloud. These software applications are also sold “as a service,” meaning they come with a subscription-based service level agreement. This agreement places the responsibility of upgrades and patches on the vendor. The vendor also provides the servers, storage, and networking required for the software to function.
This is in direct contrast to how businesses have managed their IT needs in the past. If a company wanted new software, they would simply purchase it. They would then be responsible for implementing and troubleshooting that software and providing the server space to run it. If the developer released upgrades for that program, the company would be responsible for deciding to purchase and install them—or not.
In short, SaaS products provide companies with the benefits of cutting-edge technology while adding the perk of taking a hands-off approach to software management.
SaaS examples are all around you—at work and at home. Popular SaaS products include Google Docs, monday.com, Slack, and Canva.
Closely related to SaaS are Infrastructure as a Service (IaaS) and Platform as a Service (PaaS).
Small businesses and enterprise companies alike use SaaS applications because they bring simplicity and efficiency to all types of business operations. In fact, there are SaaS applications for nearly any task. So how many SaaS tools do companies use? A lot. Businesses with fewer than 50 employees use an average of 16 different SaaS applications. For larger companies with over 1,000 employees, their teams use an average of over 150 SaaS applications. This may seem like an excessive amount, but there’s a good reason for it. The benefits of using SaaS applications include:
SaaS applications' efficiency makes it easier for businesses to devote their time and resources to research and development, marketing, customer support, and sales, ultimately leading to more profits.
The general benefits of SaaS tools are clear, but how do you know exactly which pain points your target market is experiencing? There’s a SaaS app for that—DemandJump. In true SaaS spirit, DemandJump removes a massive workload from your marketing team, especially when it comes to researching for and creating content. Here’s how DemandJump puts your next campaign on the fast-track to page one:
Ready to take the guesswork out of SaaS marketing? It’s as easy as signing up.