When was the last time you Googled something? Chances are, it was just a few seconds before you ended up here. And this probably wasn’t your only search for the day. For businesses that implement the right search engine optimization (SEO) strategies, organic search can result in increased visibility and brand awareness. For businesses that don’t…well, over 90% of content gets zero traffic from Google.
If you’re looking to develop an SEO strategy to boost your page one rankings and reap the benefits, you’ve come to the right place.
In this blog we’re answering three questions:
Let’s get started.
The term “SEO strategy” refers to the different methods and techniques that marketers use to increase their rankings on search engine results pages (SERPs). In general, there are 4 types of SEO: on-page, off-page, technical, and local.
On-page SEO, which is what most people think of when they hear “SEO,” is the process of optimizing the various elements of a website. When it comes to how to implement SEO in a website, consider written content as well as keywords, images, meta descriptions, and more. It’s important to note that outdated SEO strategies like keyword stuffing or overly salesy content are unlikely to jive well with Google these days. With on-page SEO, your ultimate goal should be to produce helpful, engaging content that aligns with what your audience is searching for. How do you know what your audience is looking for? With DemandJump. Our platform shows you the exact keywords and phrases your prospects are searching online so you can generate content that aligns with their language.
Off-page SEO refers to optimization tactics that occur external to a website, like social media posts (organic or paid), press releases, industry publications, review sites, podcasts, and more. When combined, these efforts can increase traffic to your website and boost brand awareness and authority.
Technical SEO is the process of optimizing all of the backend elements of a website to ensure it runs smoothly. This includes things like page load speed, mobile responsiveness, site architecture, URL structure, and more. The fact is, you can have a beautiful website with helpful content, but if your site is difficult to navigate or slow to respond, users are likely to click away.
Local SEO refers to techniques that boost online presence within a specific geographic region. While it may not matter for online businesses, brick and mortar stores can benefit greatly from local SEO. It includes things like maintaining your Google My Business Profile, garnering local reviews, and using region-specific keywords.
Creating an SEO strategy plan means identifying goals and objectives, building an action plan, and creating and implementing your plan. Essentially, your SEO strategy plan acts as a roadmap, guiding you and your team through the entire process.
Below you’ll find the basics to help you develop an SEO strategy template for your own project as well as a brief example to illustrate how it all ties together.
Before anything else, you need to set some guideposts for what your project will entail and what your overarching objectives are.
Let’s take a look at what this looks like in action. Our example company, Loved Pro, provides software solutions for veterinary clinics. To increase their on-page SEO efforts, they decide to implement Pillar-Based Marketing. Loved Pro wants to create two Pillars worth of content targeted at veterinarians and veterinary receptionists. With this content, they hope to increase their page one keywords and organic traffic over the next six months.
Next, it’s time to develop a plan that illustrates how you’ll get from here to the finish line. Your action plan should include points such as:
Let’s check in with our friends at Loved Pro. They decided to implement a Pillar-Based Marketing strategy by creating two Pillars worth of content. Each Pillar will include one Pillar piece (3,000-words), three Sub-Pillars (2,000 words each), and twelve blogs (750 - 1,000 words each). Using the DemandJump platform, they settle on “Veterinary Software” and “Veterinary Practice Management” as their Pillar topics.
From there, they determine who will:
Finally, it’s time to get to work. Depending upon the scope of your project, this might include tasks like programming, keyword research, writing, publishing, or reaching out to industry publications.
Looking back at Loved Pro, their team is busy with three primary tasks:
Afterwards, it’s all about tracking progress, making adjustments as needed, and continually creating new content to keep up with their competition.
To be effective, your SEO strategy in 2023 and beyond needs to be built around data. That’s where DemandJump comes in. Our platform gives you the information you need to:
With DemandJump, you can focus on developing content to increase your page one rankings and drive better business outcomes.