We all know how important keywords are in creating an SEO strategy. But how many types of SEO keywords exist? Starting with the basics, there are two main types of keywords in SEO you should remember.
Ideally, you will include a combination of short- and long-tail keywords in every piece of content you create to generate the best SEO results. But that’s not all you need to do. Strengthening your SEO takes a lot more than memorizing the different keyword types. You need to understand how to choose the right keywords and seamlessly integrate them into your content. Gone are the days of keyword stuffing to “trick” search engines; it’s time to master keyword research and create truly helpful content. Let’s jump in!
The answer to this question depends on who you ask. The world of SEO is very fast-paced, and the “rules” change all the time. However, three pillars of keyword research remain consistent across the board: Relevance, search volume, and competition.
However, we should note that it can be helpful to include broad keywords if you work in a niche industry. Before choosing a keyword ask yourself: is this relevant to what I am offering and will this be valuable information for the reader? If a keyword is valuable information, but is tangentially related to your business, it still might be worthwhile to include.
2. Search Volume | Search volume is a tricky beast to tame, but it can be done! In general, you don’t want to rely heavily on keywords that are “oversaturated” in SERPs. This means highly competitive keywords should not be the main focus of your content. We’ve found that using keywords with very specific intent, but middle-of-the-road search volume ultimately helps boost your rankings overall.
3. Competition | Look to your competitors when choosing keywords. This will help you determine what topics to focus on and how you can overtake the competition in SERPs. If your competitors are ranking for various long-tail keyword questions, this means two things.
Now you know how to select keywords for your content, but what do you need to put it all together? That’s where DemandJump comes in. Our platform and revolutionary Pillar-Based Marketing (PBM) methodology make it easy to create a content strategy fit to rank on page one.
Let’s start with the platform.
DemandJump’s automated keyword research capabilities simplify the research process, decreasing time spent on content strategy and creation by over 50%. What’s more, our one-click SEO content briefs give you a prioritized list of keywords so every piece of content in your strategy is fully optimized and ready to rank.
Okay, what about the strategy?
Honestly, we could write paragraphs upon paragraphs about PBM and why you should jump on the bandwagon. But, in the interest of time, check out our podcast episode where we explain how PBM works and why you should care. If you want all juicy details, check out our best-selling Pillar-Based Marketing book!