What are the most important Google ranking factors in SEO? You’ve probably heard about on-page and off-page SEO, but even the backend of your website plays a huge role in how your site ranks. And if you want to get eyes on your website, that means implementing an SEO strategy that actually works. So what are some simple SEO tips for better rankings? Let’s explore what the important factors for SEO are and how they impact your rankings.
SEO ranking refers to the position of your website on search engine result pages (SERPs). Your SEO ranking has a huge influence on how and when you connect with your target audience.
Why is it so important? It’s pretty simple: higher rankings mean more eyes on your site. And the more people who see your content listed on Google, the more likely you’ll see an increase in organic traffic. Did you know that when your website isn’t on the first page—or in the top 10 positions—on Google, you’ll be missing out on 95% of all search traffic? That’s huge! And it’s part of the reason why focusing on your SEO rankings will help you see incredible results if you’re able to reach page one.
But how do you do it? Are there secrets to increasing your odds of landing on page one? There are definitely a few ranking factors in SEO that influence how high your site shows on search engines. Let’s look at what those factors are and how they impact your ranking.
There are four factors that impact your SEO rankings: on-page, off-page, technical, and local SEO. Each of these components have a different purpose in proving that your website is not only helpful, but easy to navigate. But how do they actually impact your rank on SERPs?
While each of these SEO ranking factors has a different purpose, a delicate balance will help you reach higher rankings on SERPs.
As a bonus, you should consider focusing on high-value content! It is the cornerstone of SEO ranking, because it contains all of the necessary ingredients to give audiences the answers to what they’re searching for. The goal is to create helpful content that answers your audience’s questions. Valuable content is about providing useful information. Plus, it proves you’re an authority on the topic—a.k.a. you know what you’re talking about. Sounds pretty simple, right? You might be surprised how many sites create content that circles around answers without ever getting to the point. That won’t get you anywhere on SEO rankings.
You want to make A+ content for your readers. Why? We know content is one of the most important factors to SEO because Google rewards websites that provide helpful content. The final verdict? Make content for people not Google. And we can help! DemandJump gives you the ability to create the best content for your target audience with insight reports and our Pillar-Based Marketing strategy.
Yes, the more traffic you get to your website, the more likely you are to rank higher on SERPs. That’s because Google sees your site as an authority on a topic if a lot of people are reading your content. But clicks aren’t the only thing that factor into SEO. The longer people are on your site, the more likely it is they find your content helpful, which means others will too! Search engines take this into consideration while ranking sites, and that means you’ll reach page one in no time.
At DemandJump, we’ve seen that high-quality content helps websites climb SERPs—even to spot #1! By using our platform, you’ll be able to see the keywords your audience is actually searching for. Rather than taking hours or even days to do keyword research, our insights will help you find what is most important to your audience, which means you can give them content that’s relevant to their needs. And as you now know, better content means better rankings on SERPs! Plus, you’ll be able to implement our revolutionary approach to content marketing called Pillar-Based Marketing.
If you’d like to see how DemandJump can help you reach a wider audience and top the SERPs, you can try our platform for free!