There are an average of 3.5 billion searches made on Google everyday. That may seem like a lot of opportunity for your business to be seen online–and it can be–but you need the right tools to stay ahead of the competition. When it comes to getting the visibility that leads to conversions, your business needs to appear on the first page of search results. After all, 75% of searchers never check page 2 or beyond.
Implementing an SEO pillar can be the best way to ensure that your business shows up as the answer to the questions your audience is searching for.
This post will help with how to create content pillars by going over the content pillar examples that resonate with different audiences.
A content pillar is the central, long-form blog that the rest of your content pillar strategy is built around. When planned out, content clusters follow the shape of a pyramid. At the top of that pyramid is the content pillar, which is supported by sub-pillars and then supporting blogs. Here’s what the structure looks like:
With a combination of high-value keywords and questions answered as well as links from sub-pillars and supporting blogs, having a content pillar can greatly improve your business’s SEO.
When it comes to marketing your business, the content you publish should boost your SEO rankings, establish you as an authority in your industry, and drive conversions. Here’s how well written content can help you achieve these goals:
In other words, searchers that find your business when looking for solutions become customers.
There are many types of content pillars, with some of the most common being “How-To,” “What Is,” “Guide,” and “Resource.” In order to get the most out of your SEO pillar strategy, your pillar page should align with the type of content your audience values. When choosing how to style your pillar page, consider the following content pillar examples.
What are your customers searching for? Do they need a step-by-step guide? A general question and answer format? To see the process in action? Tailoring your content to the needs of your audience is the key to getting more readers, more visitors to your website, and more business.
In case you did not hear, DemandJump's Chief Solution Officer, Ryan Brock, has released a book titled, "Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works." In the book, Ryan goes into even more detail on how PBM will innovate your entire SEO strategy. Below is a quick clip from DemandJump's Podcast, Page One or Bust!, that discusses the book. If you want to hear more, check out the full episode by visiting this link.
Now you know which types of pillars attract different readers, but how do you know what your readers are searching for? Luckily, you don’t have to guess. DemandJump makes it easy to find out which questions about your topic are searched the most, so you can make the best content to answer them. Our platform ranks keywords related to your topic and generates a complete pillar strategy, including content outlines, to take the guesswork out of your content marketing.
Build trust. Make connections. Ranking on page one starts with DemandJump.