Want to know what powers a Prescriptive Attribution solution like DemandJump has?
It all comes down to the science of networks. In the case of marketing, this network is the flow of users (customers) between massive networks of web domains (sources) over time. Once constructed, the network becomes a map for marketers, directing them to the most powerful sources of qualified traffic and revenue in their unique ecosystem.
Constructing this map takes sophisticated mathematics, data processing and artificial intelligence. At its highest level, however, we take a company’s own cross-channel data. Traffic Cloud™ then overlays market intelligence, collected from our proprietary web crawlers, 3rd party data sources, etc.
We then apply different forms of math to the right problems to deliver Prescriptive Analytics and ultimately Prescriptive Attribution. The end result? A marketer can show up to work every day with a clear plan of action with predictable forecasts and results.
There are several advantages that come out of solving for attribution in such a way.
With the proper techniques and implementation, Prescriptive Attribution is not only possible - it’s available now. This type of technology signifies the next great wave of marketing, which could result in the reallocation of billions of dollars in digital spend.
What light would be shed on this industry if marketers could rely on a truly independent Prescriptive Attribution and analytics solution, complete with robust data integration and centralization capabilities, endlessly customizable dashboards, cutting-edge mathematics and AI, and accurate integration of a brand’s owned data with market intelligence?
Marketers would have, for the very first time, a centralized source of the truth. A marketing brain.