Content marketing is one of the oldest and still most commonly used forms of advertising for businesses to connect with customers and get the word out about their products. Even as technology has changed, the importance of content in digital marketing has stayed just as relevant as it was when door-to-door salesmen shared content with customers one on one, or printed pamphlets explaining how to use new products.
In many ways, the importance of content creation in marketing has increased in our evermore connected world. The number of people who can see a piece of content online and the speed they get access to it keeps increasing, so the benefits of content creation aren’t going anywhere anytime soon.
The times when most people will run across content in their daily lives is either when they have a specific problem and they go searching for a solution to it, or when someone else likes something so much they share it with others.
With that in mind, here are some of the main reasons why content is important to the people who see it:
The importance of content writing to a business is that it allows them to reach more customers and gives them the potential to sell more products. There are a variety of ways content does this for a business, but most fit into four broad categories:
We at DemandJump know that marketers often have to prove their worth, so we make it easy to quantify these benefits through our platform. To illustrate how content can accomplish each of these things, we’ll go through some specific content creation examples.
Let’s say you’re running a fabric store, called Sew What, selling everything people would need for sewing projects. Your content could take the form of a sewing pattern you write and share. How does this created content benefit your business? Let’s break it down along the four categories from above.
It may seem obvious that businesses selling physical products can use content in this way, but does that same apply to tech and software as a service (SaaS) companies? Let’s look at another example, this time for a company that provides an online platform allowing libraries to easily list their out of circulation books for sale online, called Second Life Books.
Second Life Books could create a piece of content about ways libraries can increase community engagement. Although this content isn’t specifically related to the software they are trying to sell, it is going to provide value to their target audience - library directors and decision makers. So how does this content fit in with the benefits we’ve been talking about?
Good quality content that truly provides things people are looking for is undeniably important. But knowing exactly what that content is and how to make it show up on searches so people can find it can be incredibly challenging.
That’s why we created DemandJump. We show you exactly what your target audience is searching for, and help you create a detailed plan for how to write the content that matters. We make it easy to see how you rank against your competitors when someone searches for something related to your content, and watch your rankings improve as you use our pillar strategy to achieve impressive results!