Test your knowledge—which choice is an on-page SEO practice?
If you answered “all of the above,” you are correct! Keyword research, helpful content, URL structures, and images with alt text are all vital parts of on-page SEO.
On-page search engine optimization (SEO) is the process of enhancing what’s on the pages of a website, like content, images, titles, and more. The goal is to improve search engine visibility and earn more organic traffic. With the right on-page SEO strategies in place, the customer-facing part of your website should make a good impression on search engine algorithms and the visitors they bring to your site.
Overall, the most important on-page factor for SEO is striking that perfect balance between search engine optimization and user satisfaction. Google made it clear in their recent Helpful Content Update that content creators should focus on “people-first content” and “avoid creating content for search engines first.”
This update means that unethical and unhelpful SEO practices—like keyword stuffing or duplicating content—are no longer effective ways to move up search engine rankings. You must instead focus on delivering high-quality, valuable content so visitors “feel they've had a satisfying experience.”
Let’s face it—this is no easy feat. You can’t go through an on-page SEO checklist once and expect your click-through rates to skyrocket and your bounce rates to disappear. It’s an ongoing process that requires time and consistent adjustments to be effective. However, you have to start somewhere, and we recommend addressing the three primary components of on-page SEO first.
The three primary components of on-page optimization include creating valuable content, using keywords strategically, and improving your website’s user interface (UI). Let’s examine each more closely.
Isn’t it lovely to find an online resource that satisfactorily answers your search query? When we go to a search engine, we’re looking for answers. We don’t want clickbait. We don’t want to be bored. And we definitely don’t want to be sold to.
Now, remember this when you’re calling the shots on what website content to create. To make content that resonates with your audience, focus on the following:
Most SEO writers are familiar with the many on-page SEO tools and techniques out there for keyword research. Google even has its own keyword planner to help SEO professionals organize their research. However, many of these tools will only give you a list of short-tail keyword phrases around a chosen topic—and that’s it.
“But what more do I need?” you ask. Oh, so much more.
You want a full keyword research platform, complete with:
For comprehensive keyword insights like these, consider adding DemandJump to your marketing toolbox. You can try it for free at any time—simply input your website URL and a keyword or phrase you want to rank for on search engines. Click here to check it out.
Your website’s look and feel will make visitors want to explore—or bounce. Nobody likes to see cluttered pages with too many ads or a confusing menu bar that looks like a maze. Make sure your layout is user-centric with an understandable visual hierarchy. This should include:
When your UI nails all these major elements, you convince people to stick around and stay awhile—and maybe even check out your products or services.
To do a complete on-page SEO analysis, you’ll need to evaluate your website content, keyword usage, and UI from top to bottom. Should be easy to accomplish in all your spare time, right?
Kidding. Conducting an analysis like this takes some serious time out of your work day. Why not kick-start your research with DemandJump? The DemandJump platform will give you a full run-down on where your content is now and where it could be in the future. Our advisory team also offers content audit services, including a comprehensive review of your current website and suggestions on improving your SEO.
With all this insight, DemandJump customers tend to see an increase in search engine rankings in weeks—not months. Get in on this powerful tool yourself. It’s free to try!