There are four types of search engine optimization (SEO) a company can do to make their content rank and get in front of ideal users. These are on-page SEO, off-page SEO, technical SEO, and local SEO.
What does each of these mean? Are they all still worth it to use as SaaS marketing search engine optimization techniques in 2022? Let’s get right to the point and break down how each type works as part of your SaaS SEO content.
What is on-page and off-page SEO, if not your entire digital marketing strategy? These two might seem like they capture all your online activities as a business. But there are two other types of SEO to consider.
Most marketers tend to agree with the four main SEO types, or they might reduce it to three: on-page SEO, off-page SEO, and technical SEO. However, sites like Youtube and social media channels come with their own search and behavior algorithms that are a type of SEO all their own.
It’s also relevant to draw a distinction between two approaches to SEO, commonly called white hat SEO and black hat SEO. In this case, we feel totally comfortable saying white hat good, black hat bad.
Black hat SEO is a wasted investment. The traffic finding its way to your site isn’t as likely to convert or be part of your target audiences. The content living on the webpage that is driving traffic may not be what your ideal users are looking for. Will the landing page help them understand how your SaaS solution could solve a pain point? If the content you’re promoting through keyword stuffing and buying backlinks isn’t actually relevant to your audience, there’s no point investing to drive it to the top, because the attention it gets isn’t the interest you want. Plus, the second a search engine algorithm changes, all your black hat work might go up in smoke.
The most important element of winning at SEO is making sure you have high-quality content to satisfy the needs of your audience when they find you at the top of the search engine pages. However, writing great content is only part of what it takes to get to the top of page one on Google, Bing, Ecosia etc. The types of SEO keywords you choose to include, where you include them, and how you find those keywords to begin with are all part of the strategy to win page one.
1. SEO Keyword TypesSEO keyword types vary based on length, user intent, and structure of the keyword.
Using a mix of all the SEO keyword types is important to a successful strategy. You can even use multiple keywords in each piece of content like a blog–we recommend a minimum of 8-10 (including your title).
2. SEO Keyword UsesHow do you use keywords to make your content rank on page one? Here are some tips:
These are some of the most important places to use SEO keywords and get your content to rank organically.
3. SEO Keyword SourcesThe last element of importance in SEO is where and how you get your keywords. Historically this has been a manual process using insights from the search engines themselves. Searching for your target phrase reveals the related searches and questions people are typing in. You might compare this list to some back-end analytics or search volume data, but a lot of the process is backward-looking guesswork.
We created DemandJump as an alternative keyword and content engine that is a one-stop solution for many content marketing needs today. Our Insights algorithm crawls the search behaviors around your topic, completing thousands of hours of research in a matter of minutes. The Insight Report you get in return shows the highest value keyword searches and questions audiences are asking. Pulling off the 4 types of SEO with precise accuracy has never been easier than with DemandJump’s Insights at your disposal. Take the guesswork out of your marketing and proceed with confidence: sign up today.