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Amber Peckham

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There are four types of search engine optimization (SEO) a company can do to make their content rank and get in front of ideal users. These are...

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Pillar-Based Marketing (PBM) is a marketing tactic, just like Account-Based Marketing (ABM). But as far as one replacing the other, that wouldn’t...

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Creating a content marketing strategy framework helps marketers plan more effective campaigns faster. But downloading a content strategy template for...

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Learning content marketing is a mixture of strategic thinking, creative skills, and technical capability. In a content marketing course, students get...

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Digital content is important because it’s the reason people get on the Internet. If it wasn’t for digital content like websites, blogs, emails,...

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Pillar-Based Marketing (PBM) certification is training in the latest strategy marketers are using to win search engine page results. And by “win” we...

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Choosing a topic for content writing is best done through user behavior data. The right topic, researched and written well, will drive traffic to...

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The process of online content creation involves more than simply sending pieces of content into the void. The content creation purpose involves...

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The importance of content creation in business is the importance of the competitive edge. Content is what makes your company stand out from the rest,...

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