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You can finally Get the whole story™.
Not just which ad they click on, but the websites they visit, the searches they conduct along their path to purchase, and more.
Where they’re showing up, what’s driving their traffic, the content and ads they use, and how you compare.
So you know how to get more out of every asset, from blogs to media spend.
Only DemandJump enables you to do all three.
Content creation has always been what makes the Internet popular and useful. From the early days of message boards to the Reddit communities of today—from Angelfire to Squarespace—from chat rooms to chatbots—the internet runs on information, and it always has. That’s why it was dubbed the information superhighway!
Today, how to create content for your brand is an even more important concern of marketing teams than the early pioneers of the Web. Back in the year 2000, 17 million websites seemed like a lot. Now, there are almost 2 billion to compete with, and around 300 more added every minute. In this fast-changing online environment, it’s not just what information your brand shares, but how the information is shared that makes the difference in your ranking. This is where the most experienced content creators stand out and help the brands they work for do the same.
Why is content marketing so important? What does a content creator do? And what is different about content creation today? Let’s explore these answers and more with a deep dive into how to create quality content.
A true “content creation” meaning isn’t just about the work of writing, filming, designing, or producing content. A content creator is responsible for coming up with topic ideas, creating the content itself, and then promoting the content to the right audience. But there’s also a lot of strategy that must inform content creation. Keyword research and collecting customer feedback are just the beginning of finding out what information or perspective is missing from the Internet, and therefore where there are opportunities for creation.
Another important part of content creation is the review and revision process. Not even the most experienced content creator will write, film, or design the perfect first draft, though they might sometimes get very close. Content creation is a cyclical process of creation, revision, and recreation to make sure the business is getting the most out of everything in its library.
The question of how to create content is different for every business and marketing team. Questions like how many stakeholders must approve the content, the integration between sales and marketing, and the goals of the content strategy will define the approach. However, there are some general steps that every content creation process should flow through.
Having a structured process for creating content means that content will go out more consistently. This five-step content creation process will support any content creator in developing pieces that the business is proud of and audiences will keep coming back for.
Though the process of content creation is relatively similar for any type of content, there are also lots of different types of content creation. Some content creators can do it all, while other specialize in only a few digital content types. Here’s a list of the main types of digital content, and some statistics about why each is or might become important to a content creation strategy.
Looking at these statistics in isolation, it becomes easier to see how different types of content can overlap and become something new and exciting.
For instance, if so many people retain information better from video, and also rely on case studies and reviews, what if you made a case study into a video? If you’re considering how to create an eBook, could you find connections between your most popular pieces of long form content to start deciding a topic?
The types of content do not exist in isolation. In fact, repurposing one piece of content to do more in other content mediums is simply good use of the investment. Ultimately, not every strategy has to make use of all these content types. But as each business grows its marketing library, it’s possible a content creator will do work on all these projects and others.
It isn’t just the format of content that creators can experiment with. Within each content medium there is also the opportunity to present information and facts from a creative perspective. This really makes your blog, video, email, or any other content stand out and attract attention. Here are a few more ideas for content creation:
People look for content to be entertained and educated. If a content creator can achieve both these goals in one, they have really succeeded.
We’ve talked about a lot of great ideas and tips for pulling off excellent content creation, but what are some of the pitfalls? Here are six of the no-no’s that every content creator should be aware of and try to avoid:
By keeping this list of five don’ts in mind, content creators can avoid stress and work more efficiently with their peers and the other stakeholders, while also feeling confident they will achieve future goals.
Content creation is an exciting industry offering opportunities for research, analytics, and strategy right alongside the more creative elements of writing, filming, design, and production. But all that potential can add up to extra hours of work, and yes, sometimes even worry.
DemandJump delivers confidence to content creators through our one-stop consumer insights platform. Our users save time on keyword research and competitor research at the same time as the platform delivers real-time insights into the most popular keywords, and what exact content the competition has ranking.
The customer journey also becomes more transparent as cutting-edge machine learning breaks down the keywords and questions audiences are searching at each stage of their research. These insights help creators target content based on which segment of the audience they want to educate with basic or specific information.
Our One-Click Content Outline tool takes all these audience insights to an even more actionable level. With this feature, content creators select the topic of their choice and receive an optimized SEO outline defining exactly which keyword and questions will get their content to the top of search rankings.
DemandJump saw the transformative potential of machine learning and integrated technology. Our vision was to reduce time marketers spend on repetitive research and competitive gap analysis. We’re pleased and humbled to provide this portal to our clients, and to see many users achieve huge gains in organic search ranking and marketing ROI within just a few weeks or months of using our platform. By centralizing all these insights in one place, we take away some of the confusion and tedium and let users focus on creation and success. We invite you to sign up for a free trial and experience the difference for yourself.
Consumer Insights and Analytics
Competitor Analysis Tools
Customer Insight Research Techniques
Customer Journey Map
Marketing Analytics Techniques
Opportunities of Internet Marketing
Types of Consumer Insights