How To Choose a Topic for Content Writing
July 19, 2021 •DJ Team
Choosing a topic for content writing is an important part of your overall digital marketing strategy. The right topic, researched and written well, will drive traffic to your website and contribute to your business goals.
Good content writing engages your target audience, educates your customers, attracts new leads, and moves your prospects down the sales funnel.
Content Writing Process
Content writing is more than writing articles and blog posts. There are different types of content. Examples are email newsletters, web pages, social media posts, whitepapers, e-books, video and podcast scripts, and press releases.
The process of content writing starts from planning and researching and ends with writing and editing content. Once you're ready to produce or publish your content, you can distribute or promote it to your target audience.
However, all these efforts may be for nothing if you chose the wrong topic. That's why the planning stage, which involves topic research, is crucial to the entire process.
(The DemandJump platform has automated content planning. Simply type in the topic of importance and the platform gives you a prioritized list of content to create. Try it for free!)
Content Writing Trends
Gone are the days when you can just write a 400-word article on a generic topic and expect positive results. With so much content out there, yours needs to stand out. Here are some trends in content writing that can give you a competitive edge.
Search engines like Google prioritize in-depth, valuable, and authoritative content. And so does your target audience. Establish your expertise and authority in your industry through your content. This way, you also increase your chances of ranking higher in search results.
A hot trend in content writing is grouping related content into topic clusters, such as "virtual event platforms." You create a pillar page around this topic cluster, compiling your existing content that's related to the topic. Then you add links to external resources like other websites and research papers. This is the kind of content your audience references, links to, and shares.
Supporting your text with visual elements like graphics, images, and tables makes it more appealing, engaging, and easier to understand. It's even better if it's interactive, like dynamic charts and online calculators.
Videos, Podcasts, and Webinars
These content formats have grown in popularity in recent years, especially during the pandemic. So take advantage of these visual media for content marketing. You can make educational videos, interview podcasts, and industry-focused webinars.
While artificial intelligence (AI) may scare human content writers, AI isn't likely to replace them anytime soon. At best, it can generate basic content like captions and product descriptions. You can also use AI for proofreading, editing, and transcribing. This allows your writers to focus on producing high-value and complex website content.
Article Topic Ideas
Knowing about content writing trends is useful. However, if you're running out of ideas for current or trending topics to write about, there are four main sources you can tap:
- Customers. Check what they say or ask in your blog, social media, and customer support channels. Conduct surveys and interviews with them. Review your own analytics to identify topics that resonate with them.
- Prospects. Find out what your target market is interested in. Scour social media using related hashtags. Join online communities and read their discussions. Visit Quora to see what questions potential customers want answers to. Try Google’s search suggestions to see what people are searching for.
- Competitors. Spy on their websites, blogs, and social media channels to see what topics people are engaging with. You can do this kind of research using keyword research tools like DemandJump and social media monitoring tools such as BuzzSumo.
- Industry. Sign up for industry newsletters, read industry blogs, follow industry thought leaders, and attend industry events. You can also use online topic generators like HubSpot to come up with ideas related to your industry.
Choosing Topics For Content Writing
Now that you have so many topic ideas to choose from, it doesn't mean you should write content for all of them. Create a shortlist and prioritize or even discard certain topics. How do you decide? Here some five factors to consider:
- Volume. There's no point in creating content people aren't interested in. The best topics are the ones people are already searching for. So choose topics using related keywords that have high search volume.
- Competition. Many high-volume keywords may be too difficult to compete with. However, if you think you can produce even better content on that topic, then go for it.
- User Intent. If you want to focus on topics that are in the interest or consideration stage of the sales funnel, then don’t choose topics related to the awareness stage. Instead of "standing desks" for example, write about "the best standing desks" or "budget standing desks."
- Evergreen. Take advantage of current events and trending topics to write content on. However, for long-term benefits, the best content is evergreen content that could bring in traffic for years.
Find Topic Ideas With Demandjump
DemandJump's content strategy platform shows you the exact pieces of content you need to create to take share from your competitors around any given topic. Just put in the topic you are looking to rank #1 for, and the DemandJump platform provides a prioritized list of website content ideas.
Plus: Our one-click automated content briefs tell you the keywords to include and the H1s and H2s to use to ensure your content ranks on the first page. Get started writing content that ranks!
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