If you're wondering what a content checklist is and why some of the top brands use checklists in their content marketing strategy - you’re in the right place.
Long-term and sustainable content marketing strategies are built on processes and systems instead of inspiration and gut feeling.
This is why modern-day marketers use content checklists to create repeatable content creation processes their teams can use to create high-quality content at scale.
But what are website content checklists, and how do they make your content marketing process more efficient?
Let's find out.
A website content checklist is a document of proven steps for creating high-quality online content optimized for search engines and designed to convert readers into subscribers and leads.
These checklists represent multiple checklists for various aspects of online content. Website editors and content managers use them to bring consistency to their content and scale their content development while maintaining quality.
The various website content checklists include:
Each checklist contains specific guidelines for different content types and pages of a website.
For example, the content checklist for a landing page includes things such as:
These are proven components of a landing page that every content creator should use when building a sales page or a landing page for a marketing campaign.
Similarly, the other content checklists include appropriate steps for their specific types of content.
However, SEO checklists are among the most essential content checklists, because they apply to all website pages.
Let's explore them in more detail.
On-page SEO refers to the steps you need to follow to optimize your site's content for your target keywords and user experience.
Here's an on-page SEO checklist to help you optimize any page of your site.
Use your target keyword in:
Other important points include writing an engaging meta description optimized for conversions, adding multimedia to your content (relevant videos, GIFs, and images), and using relevant internal links in your content.
Apart from on-page SEO, you also need to look at the other SEO types to fully optimize your site and have the best chance of ranking for its target keywords.
Here are checklists for technical SEO and off-page SEO.
Step 1: Understand the needs of your audience by finding their most common questions. You can use tools like AnswerThePublic, the People Also Ask section in Google Search, and specialized keyword research tools.
Step 2: Evaluate your competitors' best-performing content to find proven content ideas.
Step 3: Create content benchmarks like content length, target keywords, the number of images in your posts, and the structure of your content by analyzing the top-ranking content for your target topics.
Step 4: Create high-quality and in-depth content that's significantly better than your best competitors. Make sure your content addresses your target topic in as much detail as possible and answers your audience's questions. Also, optimize your content for your target keywords using the SEO checklist in this article.
Step 5: Reach out to relevant websites and influencers who might benefit from your content and link back to it.
You can't create a successful content marketing strategy without creating high-quality content.
Here are some easy-to-follow content writing tips.
We've shared several content marketing checklists with you in this article to help you create better content without compromising quality. Ideally, you should use these checklists as a starting point for your content process and gradually customize them according to your content needs.
Luckily for you, DemandJump has automated this process.
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