Coming up with content marketing ideas can be an exhausting chore—especially when working as a writer or content strategist for a marketing agency. With so many clients to consider and long-term relationships to manage, even the most experienced of agency marketers will end up asking the same questions in time:
How do I start coming up with ideas for a brand new client? What if I run out of ideas for this client I’ve been writing about for so long? Is there even enough to say about this industry?
If this is you, don’t worry! We’ve got the answers for these burning questions. The first thing to remember is that content marketing ideas don’t always have to be new—reworking old content and presenting it in an updated form is a totally valid (and great!) way to keep your content marketing interesting and breathe new life into your client’s library of content. And when all else fails, you can rely on the following tips to generate new topic ideas for any client.
A great first step in searching for content marketing ideas is to take a look at blog topics and what is currently in demand. Blogging is one of the top performing types of content, so it makes sense to start there. Taking a look at competitor blogs for some inspiration is a great tactic. Looking for something more general? Try any of these ideas:
Lists
No matter what format you choose, whether it’s a blog post, video, or social media post, people love lists. Generating this content is usually fairly straightforward and can have some big rewards. Try listing things like:
Periodic posts
Content doesn’t always have to be different or unique or shiny or new - giving some structure to your content can actually help keep people engaged. While unique blog ideas are great, try out some periodic posts and see how people respond. For example, you could try:
Industry Topics
Looking for content marketing ideas can feel like a never ending chore, but you can turn to the industry time after time to come up with engaging content. Let’s explore some common industry topics that can be reworked and presented in many different formats:
There’s a big difference between asking “what are the most popular topics?” and “ what are the most profitable blog topics?” That’s especially true when you’re selling content marketing services to clients who expect a return on investment. How can you know if the topics that you are writing about are actually driving revenue?
DemandJump’s Insights show you where you are winning and where you are losing to your competitors around any topic. The platform will point out gaps and opportunities to take traffic share, and with one-click SEO-optimized content outlines, you’ll save time in the process.
Save over 50% of your time while creating better content - that ranks!