Facebook is an essential resource for growing your brand awareness: limitless audiences, global access, instantaneous brand updates, and the potential for your brand’s content to be shared with untapped audiences.
As a free service, it’s reasonable to expect the world’s most popular social media platform to not only have a deep vested interest in creating a social hangout space for users, but to also establish itself as a vibrant hub connecting users with businesses.
Businesses trying to utilize Facebook’s platform as a marketing tool to grow and connect with their audience should pay attention to these content marketing tips specific to Facebook and its users.
You’re likely already familiar with the ins-and-outs of using Facebook on a personal level—tools like messaging, organizing your news feed, connecting with friends or people you may know—and you’ve likely witnessed businesses in your feed using Facebook as a marketing tool. So flip the script. As a business just getting started on Facebook, the basics include:
As a business, Facebook offers you an opportunity to interact with individuals that you usually would miss with traditional content strategies like blogs, webpages, or email campaigns; use this to make your brand personable to new audiences.
The good news is you’re not starting from scratch when you create a business page for your company on Facebook. Facebook Business Manager streamlines the process so you can have control and flexibility over your content and reach.
Ensure your team utilizes the Facebook Business Manager tools in creative ways. Sure, there’s some degree of fill-in-the-blank, plug-and-play ease to social tools like this, but your brand’s nuanced personality will resonate if your content is consistent, relevant, and engaging.
One of Facebook’s most compelling attributes, perhaps, is that users can access this platform without a price tag. The same applies for promoting your brand on Facebook—free promotion does exist, and it's fairly straightforward.
Use your business’s Facebook page to directly promote your brand depending on your intended reach, your budget, the targeted audience, and which of your ads you want to appear in a specific content or place. With Facebook, even a modest budget can help promote your brand with measurable results.
A content marketing tip specific to Facebook: consider ads a relevant form of content. Marketing Managers in the past might have never allowed these two in the same sentence; Facebook’s platform is somewhat different. Facebook is much more likely to share your content with the customers you want to reach if you pay for the privilege; in reality, only about 5% of your page’s followers will see a new post of yours otherwise.
To take full ownership of your brand’s performance on Facebook, control your advertising like the content you post to your feed. Facebook Ads Manager facilitates the creation and distribution of your own ads so you’re thinking about the specific audience who might benefit from these, rather than a blanket approach hoping to see random results.
Whether paying for promotion or hoping for a grassroots brand revival, your ad campaign and your presence on Facebook needs to be strategic. But if you’re investing finances, you need to be able to sell your pitch, and then show a compelling ROI. DemandJump can help you track your content marketing efforts on Facebook and beyond—all within a single platform. Use our intuitive cross-channel analytics platform to unlock your brand’s full potential online.