Google’s interface uses over 200 factors to determine search ranking results. That’s enough to make even the most skilled marketer’s head spin.
Yet, studies have indicated that over a quarter of all searchers click on the very first organic link on a Google results page. So those marketers who figure out a winning search engine optimization (SEO) strategy are set to yield a major boost in untapped, organic traffic.
Now you’re probably wondering if there are that many factors, how do you begin earning the number one ranking? While each factor is certainly important when trying to win the SEO and organic traffic game, one of the most important is keywords.
Keywords are the topics, ideas, words, questions, and phrases that define what your page is about. Keywords clue in Google and your audience that your content has the right answers.
Fortunately, there are many powerful SEO keyword search tools on the market to help you find the right keywords to start ranking better and faster. This article will explore how to find keywords using platforms like Google Keyword Planner and other SEO tools like DemandJump.
There are a number of ways to search for keywords on Google—including features built right into Google and specific tools they make available for marketers.
Before jumping into a couple of tools you should know about, let’s quickly discuss some features that can help with your keyword search process.
These are all helpful, quick ways to find search teams of interest, especially if you’re just getting started and need to generate a lot of ideas to build from.
Google Keyword Planner is another tool to help marketers discover keywords to use. While Keyword Planner is designed to be used for paid ad campaigns—and therefore offers information such as bid estimates—it can still be a source of information for SEO and organic purposes.
There are two primary tools within Google Keyword Planner: Discover New Keywords and Get Search Volume and Forecasts. Let’s explore both.
Once you have the results from either tool, you have the option to filter by things like average monthly searches (the higher the average, the more potential for traffic) or competition (the higher the competition, the more difficult it may be to rank...but it’s probably competitive for a reason) to refine your results and come up with a solid list of keywords to work from.
All the above features and tools sound great. But are there drawbacks to Google’s tools? Yes. Like any free tool, there are limitations. Here are some cons to sticking with Google’s tools.
So, while Google Keyword Planner and Google’s other SEO keyword research tools are a good first step, there are better tools out there that provide everything you need to create an organic SEO strategy without having to scour several different websites.
DemandJump was created by marketers, for marketers, with the goal of making data more immediately actionable. Rather than searching through several different tools to find the right keywords for your strategy, our platform can help your company quickly uncover the most important topics, questions, and keywords to focus on—all in one easy-to-use tool.
DemandJump helps you identify competitive gaps where you can gain organic traffic quickly with an automated, prioritized list of keywords to start with.
In fact...
If you’re ready for an SEO tool that makes your job easier, get started today!