The very short answer is you become a Software as a Service (SaaS) writer by writing engaging pieces about a SaaS company and finding someone to pay you for doing it. If you’re looking for a career in SaaS content writing, you’re in the right place! This handy dandy blog’s going to walk you through the basics of how to prepare for (and hopefully get) the SaaS content writer jobs you want.
A SaaS writer’s basic job description will usually include:
There are a few paths you can go down to start working as a SaaS writer, and a couple of different ways to work within this field. Here are some of the possible tracks:
There is no hard and fast, one way to become a copywriter in the SaaS field, and these are just three possible routes you can take. Once you’ve decided this is a career you want to pursue, one of the most impactful things you can do is to actually start writing. Practice makes perfect (or at least makes better) and this is as true about becoming a good SaaS writer as anything else.
In terms of the actual writing, there isn’t a huge difference between Business to Business (B2B) and Business to Consumer (B2C) copywriting. No matter what company you are writing for, considering your audience and writing pieces designed to speak to that target audience is a big part of the job.
If you plan to pursue B2B copywriter jobs, it can be useful to start a portfolio of your work as a B2B SaaS content writer. If you don’t already do this type of writing, you can simply choose an existing company you’re familiar with, or make up a hypothetical company, then write practice articles. Make sure to tailor your writing to other businesses as potential customers, and think about the pain points these businesses are experiencing to inform your topic choice.
Freelance writing jobs can be a great option and give you more flexibility in what you write and your schedule. However, being a freelancer essentially means running your own business and will require additional skills outside of just copywriting. Offering your services on sites like Fiverr and Upwork can be a good entry point to get started on this path. Once you have built a good sized portfolio of written work in this way, you have more opportunities to secure a non-freelance job if that’s your ultimate goal.
No matter what kind of copywriting you do, it’s always a challenge to make sure that people online actually find and read what you have to say. The internet’s a noisy place, especially in the highly competitive SaaS marketing realm. That’s why we created DemandJump–a tool to help you learn what words actual people are using to search for the answers your writing gives and publish them in a way so they show up on page 1 of search engine results.
Check out our guide to Pillar Based Marketing to learn more about how to create a network of related blogs that show customers and algorithms that your website is a topic authority worth listening to. Then dive right into our data-backed insight reports and content briefs for lists of the best keywords to include in each piece you write. Click the button below to try it free today!